Room
Brief
Generate more enquiries and increase the amount of foster carers in Wakefield.
Solution
Focus on the literal and metaphorical ‘room’ people need in order to foster, and highlight what it can offer them, financially and emotionally.
Outcome
A 400% increase in enquiries and a minimum of 42 new foster carers to be approved by the end of the year, a staggering 1000% increase on 2008's figures.
Sectors
Client
Wakefield Council
