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New You is a response to the national concerns regarding Childhood Obesity. It takes the form of a booklet that aims to show the positive aspects of eating a healthy diet and exercising, rather than simply preaching about the negatives of unhealthy living. The idea for the leaflet is all about self-improvement and includes tips and facts on how to make the best of what you have and feeling better on the inside and out.
The concept for the packaging is in order to reveal the new you, the old, unhealthy you must be discarded: hence the old you images printed on a disposable plastic sleeve. Once the plastic sleeve is removed the ‘shiny’ new you is waiting inside.
Illustrator,
Matt Sewell, created the cool, energetic characters seen in the booklet, which aim to encourage and engage with the young target audience.
