New You
Brief
Get 11-16-year-olds in Barking and Dagenham interested in healthy living, in order to lower obesity levels.
Solution
Focus on the image-conscious age group and the desire to look good. Juxtapose unhappy, unhealthy kids with smiley healthy characters and use a disposable, plastic sleeve to reveal the 'New You'.
Results
Feedback from the target audience shows high levels of customer satisfaction and interaction with the resource.
Sectors
Client
NHS Barking and Dagenham
