myBook
Brief
Create a diary for 14-16-year-olds, communicating health and social messages in an accessible, novel way.
Solution
myBook is a diary that doubles up as a life guide, with tips on everything from getting a job to safe sex. Six very different illustrators were involved in the project, giving each weekly section its own fresh identity and providing a diverse, youthful look for the diary.
Results
In initial pilot tests myBook received an overwhelmingly positive response from the target audience and is now being rolled out across a whole year group throughout the borough.
Sectors
Client
NHS Barking and Dagenham
