LFC Tactics 4 Families
Brief
Use Liverpool Football Club and its values as a catalyst for change in order to strengthen family groups and encourage young people to behave responsibly.
Solution
Engage local people through thoughtful illustrations in a comic book style - courtesy of The Boy Fitz Hammond - and use 'Liverpool's Legends' as the role models for change.
Outcome
Children's attitudes towards a range of family values were measured before and after the programme, with feedback showing a positive change in up to 76% of the children questioned.
Comment
"The Tactics 4 Families Workbook Launch was a great opportunity to celebrate the development of a fantastic resource, which will have a huge impact on families in Merseyside and beyond. The highly illustrated, vibrant interactive workbook doesn’t just educate but entertains too. It was great to have Raw come and take part in the launch and for them to see the culmination of their hard work, flair and creative spirit.”
Mark Chester, LFC's Family Officer
Sectors
Client
Liverpool Football Club
