LFC Tactics 4 Families
Brief
Use Liverpool Football Club and its values as a catalyst for change in order to strengthen family groups and encourage young people to behave responsibly.
Solution
Engage local people through thoughtful illustrations in a comic book style - courtesy of The Boy Fitz Hammond - and use 'Liverpool's Legends' as the role models for change.
Outcome
By measuring the perceptions of the children before and after the programme, feedback has shown a positive shift in attitude, by up to 76%, towards a range of topics related to family values.
Sectors
Client
Liverpool Football Club
