Cocktales
Brief
Reduce the amount of young people binge drinking in Chesterfield and promote safer drinking.
Solution
Create a viral campaign, combining comedy with the darker side of binge drinking, and use mobile-phone-style videos to communicate safer drinking tips and advice to the young people of Chesterfield.
Outcome
The campaign received national coverage with features running on Sky News, The Telegraph and The BBC. Over 30,000 people have viewed the Cocktales clips on YouTube and the feedback from Chesterfield's young people has been overwhelming positive.
Comment
"We are extremely pleased with the work Raw have been involved in. Their staff are so supportive and flexible, delivering to tight deadlines and coming up with innovative ways in which to communicate. They are like an extension of our team and are always willing to go the extra mile to help a project along."
Julie Jackson - Campaigns Officer, Derbyshire County PCT
Visit website - www.cocktalesmix.co.uk
Sectors
Client
NHS Derbyshire County
