Christmas by Colour
Brief
A not-for-profit exploration into the colours that shape our Christmas.
Solution
Collaborate with the online design community, handpick the best Christmas colours, and create a Pantone inspired A1 poster and wrapping paper to flog for charity.
Results
The project evolved in response to the collaborators - who then became the consumers - providing them with a sense of ownership.
People embraced the project whole-heartedly, with orders from Salford to Sydney, making the posters a global collaboration, and a symbol of individuality in a season filled with clichés and mass consumerism.
All proceeds from the project were donated to C.A.L.M - a charity aimed at helping young men deal with depression - spreading Christmas cheer to those in need.
Visit site - www.chistmasbycolour.co.uk
