BAD Health
Brief
Give the young people of Barking and Dagenham their very own health web site, packed with advice and information on a range of health and lifestyle issues. Oh, and let them choose the name.
Solution
Work closely with the the young people and collaborate with the illustrator The Boy Fitz Hammond to give a youthful, engaging look to the site. Primarily a web resource, the site has also been designed to work on mobile phone technology and includes a flash-developed, healthy-eating platform game.
Results
Around 20% of the target audience visit the web site monthly and the site received a big thumbs up at follow-up focus groups.
Visit site - www.badhealth.nhs.uk
Sectors
Client
NHS Barking and Dagenham
