Cocktales Goes Live

11th December 2009

As people up and down the country celebrate the passing of another year, and the ghost of Christmas excess comes to haunt us once again, there is sure to be copious amounts of alcohol to wash down all that turkey and chocolate.

In response to Britain’s binge drinking habits, we have been working with Derbyshire PCT to create a safer-drinking campaign that shows the darker side of festive drinking. Cocktales encourages young people to know their limits and get their mix right for the weekend.

Two videos – now showing on YouTube – were produced using local actors featuring two typical binge drinkers who have definitely gone past their limit. The videos combine comedy with the darker moments that can occur after too many tequilas.

Both BBC and ITN have featured Cocktales, and the campaign will continue to run throughout the festive period, helping the young people of Derbyshire to avoid becoming the star of their own Cocktale.