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Cancer awareness campaign launched
10th December, 2007
A targeted campaign to raise awareness of cancer and how to deal with it has been launched in Barking and Dagenham.
A new health brand named "Guide to cancer in barking and dagenham", which references london style street signs, has been created and rolled out across the borough. A series of 9 info booklets were created each targeting a specific part of the population, for example, Men over 50 and the Gay and Lesbian community.
The gay and lesbian community were targeted for the first time, having there own booklet to explain all the relevant facts and advice.
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